creative enough to go viral. analytical enough to do it again.
press here :)
alex nilsson
I'm Alex, a growth marketer based in Charlotte, NC with 6+ years of experience building organic marketing engines that connect content directly to acquisition. Not one-off campaigns- actual systems that make people stop scrolling, sign up, and continue to return.
My background sits at the intersection of social, growth, and product. I think in hooks, formats, and feedback loops, but I also just... notice things. I know why a sound is trending before it peaks. I know which TikTok formats are about to get oversaturated. I know what Gen-Z actually finds cringe versus what older marketers think they find cringe. That instinct, built from years of being deeply embedded in the platforms I market on, is what makes the analytical side of my work actually work.
the momager
My puppy accidentally became a content engine- I turned it into a growing social presence by applying the same instincts I use at work
the type-a friend
When my best friends got engaged, I became the default planner- I'm talking full branding suites, custom merch, the whole nine yards
the foodie
I keep a running food IG because I take finding good food very seriously and 'content' as a convenient side effect
A few more things that are very on-brand for me:
The common thread: I show up, I figure it out, and I make it great.
alex nilsson
creative enough to go viral. analytical enough to do it again.
press here :)
about me
I'm Alex, a growth marketer based in Charlotte, NC with 6+ years of experience building organic marketing engines that connect content directly to acquisition. Not one-off campaigns- actual systems that make people stop scrolling, sign up, and continue to return.
My background sits at the intersection of social, growth, and product. I think in hooks, formats, and feedback loops, but I also just... notice things. I know why a sound is trending before it peaks. I know which TikTok formats are about to get oversaturated. I know what Gen-Z actually finds cringe versus what older marketers think they find cringe. That instinct, built from years of being deeply embedded in the platforms I market on, is what makes the analytical side of my work actually work.
the momager
My puppy accidentally became a content engine- I turned it into a growing social presence by applying the same instincts I use at work
the type-a friend
When my best friends got engaged, I became the default planner- I'm talking full branding suites, custom merch, the whole nine yards
the foodie
I keep a running food IG because I take finding good food very seriously and 'content' as a convenient side effect
A few more things that are very on-brand for me:
The common thread: I show up, I figure it out, and I make it great.
alex nilsson
The common thread: I show up, I figure it out, and I make it great.
creative enough to go viral. analytical enough to do it again.
hover here :)
about me
I'm Alex, a growth marketer based in Charlotte, NC with 6+ years of experience building organic marketing engines that connect content directly to acquisition. Not one-off campaigns- actual systems that make people stop scrolling, sign up, and continue to return.
My background sits at the intersection of social, growth, and product. I think in hooks, formats, and feedback loops, but I also just... notice things. I know why a sound is trending before it peaks. I know which TikTok formats are about to get oversaturated. I know what Gen-Z actually finds cringe versus what older marketers think they find cringe. That instinct, built from years of being deeply embedded in the platforms I market on, is what makes the analytical side of my work actually work.
the momager
My puppy accidentally became a content engine- I turned it into a growing social presence by applying the same instincts I use at work
the type-a friend
When my best friends got engaged, I became the default planner- I'm talking full branding suites, custom merch, the whole nine yards
the foodie
I keep a running food IG because I take finding good food very seriously and 'content' as a convenient side effect
A few more things that are very on-brand for me: