
alex nilsson
I'm a growth marketer based in Charlotte. For the last 6+ years I've been building organic content engines at Curtsy- the strategy, the team, and the creative frameworks behind all of it.


content strategist
systems, frameworks, creative direction

growth experimenter
brainstorming, testing, data, decisions

lifecycle marketer
email, push, retention flows

creator & influencer lead
58+ partnerships, programs, playbooks

team
builder
hired, trained, & scaled content team
Alex hired me as her first intern at Curtsy, but you'd never guess it. She leads with the clarity and confidence of someone who's managed many before. She set clear expectations, gave me real ownership, and supported me every step of the way, helping me grow quickly and find my strengths!
She's both a strategic thinker and an executor, coming up with big ideas and bringing them to life.
Ava Carroll
Design Recruiting @ Design Humans™
Alex was one of our first employees at Curtsy and became a core part of the team across both marketing and product. She played a major role in establishing our brand voice and building a strong content strategy and a team of creators that she hired and managed. Over her six years at Curtsy, she helped us reach 1 million new customers, grow our social audience from 10K to 200K, and drive hundreds of millions of views across Instagram, TikTok, and YouTube.
David Oates
Founder, CEO @ Curtsy
Alex is incredibly diligent and detailed in everything she does. She naturally advocates for the customer while also thinking about the needs of the business, which l've found to be a rare and valuable balance.
Alex approaches every new challenge with curiosity and determination. If there's something she doesn't know how to do, she'll figure it out, and somehow master it along the way.
Clara Agnes Ault
Head of Community & Ops @ Curtsy
alex nilsson
I'm a growth marketer based in Charlotte. For the last 6+ years I've been building organic content engines at Curtsy- the strategy, the team, and the creative frameworks behind all of it.


content strategist
systems, frameworks, creative direction

growth experimenter
brainstorming, testing, data, decisions

lifecycle marketer
email, push, retention flows

creator & influencer lead
58+ partnerships, programs, playbooks

team
builder
hired, trained, & scaled content team
Alex hired me as her first intern at Curtsy, but you'd never guess it. She leads with the clarity and confidence of someone who's managed many before. She set clear expectations, gave me real ownership, and supported me every step of the way, helping me grow quickly and find my strengths!
She's both a strategic thinker and an executor, coming up with big ideas and bringing them to life.
Ava Carroll
Alex was one of our first employees at Curtsy and became a core part of the team across both marketing and product. She played a major role in establishing our brand voice and building a strong content strategy and a team of creators that she hired and managed. Over her six years at Curtsy, she helped us reach 1 million new customers, grow our social audience from 10K to 200K, and drive hundreds of millions of views across Instagram, TikTok, and YouTube.
David Oates
Founder, CEO @ Curtsy
Alex is incredibly diligent and detailed in everything she does. She naturally advocates for the customer while also thinking about the needs of the business, which l've found to be a rare and valuable balance.
Alex approaches every new challenge with curiosity and determination. If there's something she doesn't know how to do, she'll figure it out, and somehow master it along the way.
Clara Agnes Ault
Head of Community & Ops @ Curtsy
I'm a growth marketer based in Charlotte. For the last 6+ years I've been building organic content engines at Curtsy- the strategy, the team, and the creative frameworks behind all of it.


content strategist
systems, frameworks, creative direction

growth experimenter
brainstorming, testing, data, decisions

lifecycle marketer
email, push, retention flows

creator & influencer lead
58+ partnerships, programs, playbooks

team
builder
hired, trained, & scaled content team
Alex hired me as her first intern at Curtsy, but you'd never guess it. She leads with the clarity and confidence of someone who's managed many before. She set clear expectations, gave me real ownership, and supported me every step of the way, helping me grow quickly and find my strengths!
She's both a strategic thinker and an executor, coming up with big ideas and bringing them to life.
Ava Carroll
Design Recruiting @ Design Humans™
Alex was one of our first employees at Curtsy and became a core part of the team across both marketing and product. She played a major role in establishing our brand voice and building a strong content strategy and a team of creators that she hired and managed. Over her six years at Curtsy, she helped us reach 1 million new customers, grow our social audience from 10K to 200K, and drive hundreds of millions of views across Instagram, TikTok, and YouTube.
David Oates
Founder, CEO @ Curtsy
Alex is incredibly diligent and detailed in everything she does. She naturally advocates for the customer while also thinking about the needs of the business, which l've found to be a rare and valuable balance.
Alex approaches every new challenge with curiosity and determination. If there's something she doesn't know how to do, she'll figure it out, and somehow master it along the way.
Clara Agnes Ault
Head of Community & Ops @ Curtsy